ABOUT BRAND

Delicate silhouettes and fashionable design are the essential features of the stylish look from LOVE REPUBLIC!

The LOVE REPUBLIC girl is special: she is feminine, dazzling, open and loving. Her style is expressly womanly, it accentuates her natural sexuality and differs her from others.

 The LOVE REPUBLIC collections abound in garments for any occasions, including casual for everyday life, they inspire the LOVE REPUBLIC girl to look awesome in any moment of life. And there are no exceptions. The most important is that LOVE REPUBLIC  is not only fashion apparel, but emotions  following a purchase — a feeling of one’s own superiority and individuality.

The key assortment of the brand is dresses. In LOVE REPUBLIC they are eye-catching, expressive, feminine at first sight, sensual in their silhouettes. The brand’s identity is created by its own team of talented designers who watch closely the hottest fashion trends, offering them just in time to the LOVE REPUBLIC women.  LOVE REPUBLIC products combine affordable prices with high quality.

LOVE REPUBLIC is your apparel and your passion!

Key brand values: Life. Personality. Femininity. Sexuality

Since the brand was launched, it has cooperated with  famous international and Eussian top models and show business celebrities. Naomi Campbell, Madalina Genea, Vanessa Essler, Nicole Meyer, VIA GRA pop group, Vera Brezhneva, Nadezhda Granovskaya, Irina Shayk were among them. In 2016, the American top model Emily Didonato is the Face of LOVE REPUBLIC.

LOVE REPUBLIC stores

In 2014, LOVE REPUBLIC launched a new store concept elaborated together with the British architectural and design agency MRA. The store interior is made in the Baroque style, reminding of the royal boudoir. The design fully reflects femininity and sensuality of the brand. The combination of black-&-white palette with gold adds to a more modern and dynamic look of the store. The concept also embodies marble and dark-wood textures as well as the lace ornament laid along the facade. The store is divided into different product zones, thus underlying uniqueness of the interior concept and creating a very special atmosphere of relax and freedom. These make shopping a really joyful experience.

LOVE REPUBLIC has been on the market since 2009. The brand is a division of the joint-stock Company Melon Fashion Group, which is one of the biggest players on the Russian fashion market. It runs three fashion brands: befree, ZARINA, LOVE REPUBLIC - and  performs the full cycle of fashion business.  The Company considers its main mission to discover fashion potential for new emotions.

As of 1 September 2016, LOVE REPUBLIC had 147 stores in Russia (122 company’s own stores, 25 franchise stores). There are 6 LOVE REPUBLIC stores in Ukraine, 3 in Kazakhstan, 1 in Armenia and 1 in Georgia.